Sandstone Care: Supporting Mental Health Starts With Smarter Hiring
How Sandstone Care uses Grayscale to hire therapists 32% faster and deliver standout candidate experience at scale
Key Takeaways
- Sandstone Care cut time-to-fill by 32% and now hires therapists in just 26 days — beating their own ambitious hiring goals.
- With Grayscale automating candidate comms and onboarding touchpoints, recruiters now connect with candidates 50% faster.
- Candidate NPS jumped from 73 to 81, as Sandstone built a faster, more human hiring experience across 40 locations.
“We are very happy Grayscale customers! We use automations a lot, for both our recruiting and onboarding process. Drip campaigns and nudges add a ton of value for us as well. We’re tracking candidate experience with your Surveys product. And Denise has been an amazing partner for us and always incredibly helpful.”
Emily Grotheim, Director, Talent Acquisition
Overview
- Industry: Healthcare
- Locations: 40 (US)
- ATS: Greenhouse
- Team Structure: Centralized
- Hiring Volume: 60–100 open roles at a time
- Roles Hired: Mental health therapists, corporate roles
The Challenge
With dozens of clinics across the US and rising demand for behavioural health services, Sandstone Care needed to hire fast – without compromising on care.
But before Grayscale, speed was a challenge:
- It took up to 4 days for recruiters to contact candidates
- Time to fill therapist roles averaged 38 days
- Candidate experience feedback was inconsistent and hard to capture
The Solution
Grayscale helped Sandstone Care streamline hiring, automate onboarding comms, and bring real-time feedback into the process — all natively integrated with Greenhouse.
Here’s how they use it:
- Instant SMS welcome messages to new applicants, setting expectations upfront
- Drip campaigns to keep therapists warm and engaged
- Nudges and stage-based triggers for follow-ups, background checks, and offers
- Texts triggered at each onboarding milestone, keeping hires in the loop and ready for Day 1
- Automated candidate surveys sent 24 hours after offer or rejection
- Visibility into experience trends and real-time NPS reporting
“We use automations a lot — for both recruiting and onboarding. Drip campaigns and nudges add a ton of value for us.”
Emily Grotheim, Director, Talent Acquisition
The Results
Reduced time from application to recruiter interview from 4 days to 2 — beating their 3-day goal.
Therapist roles now filled in 26 days, down from 38 — outperforming their 28-day target.
Initial goal was 75. After hitting that, they raised the bar to 80 — and exceeded it.
Automation frees up time to focus on people, not process — and internal visibility has improved.
“We’re very happy Grayscale customers… and Denise has been an amazing partner for us — always incredibly helpful.”
Why It Works
Grayscale gives Sandstone Care a way to move fast and stay personal — exactly what’s needed when you’re hiring the people who care for others.
Next Steps
Sandstone Care continues to expand its automation strategy across locations, and plans to build on candidate feedback to further enhance its reputation as an employer of choice in behavioural health.