The road to success is very rarely a straight path. There are twists and turns; sometimes, we find ourselves at a crossroads. In business, this decision point will help determine where we go and how we will grow.

Let’s get behind the wheel with one of our favorite clients!

Carvana, a pioneer in the online used car market, is renowned for its cutting-edge approach to car buying and selling. Under the guidance of Sharif Ibrahim, Group Product Manager on the People Tech team (which includes talent acquisition), Carvana tasked Grayscale with developing advanced tools and technologies to elevate their people operations and enhance the overall candidate experience.

Faced with the prospect of high-volume recruiting, Carvana sought to streamline its process while improving the onboarding experience. Carvana needed an efficient communication medium with many roles requiring candidates who aren’t always at a computer.

Texting quickly emerged as the perfect solution to connect with candidates on the go.

Carvana turned to Grayscale to automate their texting communications and automations. Grayscale was selected for its potential to drastically cut down on manual recruiting tasks, allowing recruiters to dedicate more time to strategic efforts that are of greater value-add for their attention.

Over a carefully orchestrated five-week period, Grayscale was implemented through a phased rollout across various Carvana business verticals. This methodical approach ensured a smooth transition and allowed for real-time adjustments and enhancements.

The impact was immediate:

• • 560 hours of recruiter’s time a month were saved with Grayscale 

• • 71% of texts sent came from automations, giving recruiters back valuable time 

Sharif says, “Grayscale is easy and intuitive, which has been great. We feel the candidate engagement overall has improved because people are responding to these texts, and there’s more confidence that they’re showing up for the interview.”

Oh, Grayscale, how we love thee. Let us count the ways…

Time Savings: Recruiters saw a major reduction in manual workload. “Each recruiter is saving 2 hours per week which is pretty substantial” said Sharif Ibrahim, Group Product Manager. This efficiency added up to a remarkable 560 recruiting hours saved each month!

Automation Efficiency: Impressively, 71% of texts sent through Grayscale were automated. This not only freed up precious recruiter time but also ensured a standardized and consistent journey for all candidates.

Enhanced Candidate Experience: The introduction of automations and bulk messaging improved candidate engagement, making the recruiting process more seamless and responsive.

Support and Responsiveness: Throughout the implementation, Carvana’s team benefited from Grayscale’s unwavering support and quick responses, ensuring a smooth and efficient rollout.

The immediate impact on time-to-fill and improved process changes were undeniable. Standardized candidate communication and significant time savings allowed recruiters to focus on high-value activities, indirectly boosting overall recruiting efficiency.

By strategically implementing Grayscale, Carvana transformed its recruiting process. Automating routine tasks and enhanced candidate communication saved significant time and elevated the overall candidate experience. This partnership highlights how innovative solutions can effectively tackle recruitment challenges in high-volume hiring environments.

With automations and bulk messaging, Grayscale offers clients like Carvana an extra gear that can supercharge efficiency, growth, and performance.

We need all the help we can get on the road to success. Grayscale is here to help!